Is Alexa Ranking Important?

It often seems to get asked if Alexa ranking is important.

By Alexa Ranking, I’m not referring to the Amazon Alexa inside the Echo tech gadget thing but the web traffic anlysis company that’s a subsidiary of Amazon that provides a global ranking of website popularity.
For Instance at time of writing this thing:
Google.com = #1
YouTube.com = #2
Facebook.com = #3
Reddit.com = #20
Bing.com = #41
MySpace.com = #4598
AlltheInterweb.co.uk = #13,586,653 (but have been higher in the past, almost to top 500k)
Interpals.net = #4946
Steemit = #19637
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